Born renovates Braga Parque

Braga Parque has been presenting a new brand and a completely renewed image since the beginning of July, aiming to mark a new phase of closeness to the city and its audience. Born, the branding and activation agency, was responsible for the new identity.

“With the aim of getting even closer to the young, ambitious, and innovative spirit of the people of Braga, as well as matching the energetic and avant-garde atmosphere of the city, the shopping center adopts new colors and distinctive lines. Thus, the new brand is born: Braga Parque – Made of the Future, vibrant, dynamic, young, and challenging,” the company explains in a statement. From now on, this will be the image of the shopping center in all its materials, media, and campaigns.